DCS now has a focused hospitality division

Technology Evaluation and Management Analyze existing systems (reservations, data management, content management, etc.) to gauge effectiveness and compare with alternatives to determine both strengths and deficiencies. Identify prioritized functionality needs – present and future. Devise adjustments to current systems or recommend consideration of alternative technology solutions to achieve productivity goals. Research, catalog, evaluate and recommend technology options; assist in selection/negotiation. Manage the implementation process Information Management Audit current procedures to determine where data collection, consolidation, analysis and distribution activities are not fully effective. Identify applicable methods for efficient data updating, warehousing and analysis. Propose approaches for increasing database management/marketing productivity and…

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EVERY CALL IS A WEBSITE FAILURE

Hospitality Upgrade – Spring, 2013 Consider this: The vast majority of reservation phone calls, whether to a call center or the hotel directly, are preceded by a visit to the hotel’s website. The caller often knows the hotel’s room options, amenities and available rates. So why do they call? In this article we play the devil’s advocate and suggest it was because the website failed them, and failed the hotel. Failed? Yes. The caller was unable to find the information he or she was seeking, was uncomfortable about reserving online, or was unsuccessful in their attempt to book a reservation.…

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