Tag: hotels website failure

EVERY CALL IS A WEBSITE FAILURE

Hospitality Upgrade – Spring, 2013 Consider this: The vast majority of reservation phone calls, whether to a call center or the hotel directly, are preceded by a visit to the hotel’s website. The caller often knows the hotel’s room options, amenities and available rates. So why do they call? In this article we play the devil’s advocate and suggest it was because the website failed them, and failed the hotel. Failed? Yes. The caller was unable to find the information he or she was seeking, was uncomfortable about reserving online, or was unsuccessful in their attempt to book a reservation.…

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